OK, how in the world are you supposed to know what supplements you should get when there are approximately a billion options on any given store shelf?
Not to mention the constant whiplash of “Multivitamins good! Multivitamins bad! You’re just making expensive pee! But most people are deficient in [insert nutrient here]!”
That’s where personalized vitamin services come in. You take a company’s quiz and get supplement recommendations based on your answers — and they’ll even ship straight to your door each month. Stick a fork in it and call it done.
Here are our fave personalized vitamin subscriptions of 2022.
A quick look at the best personalized vitamins
- Best daily vitamin packs: Care/of
- Best for women: Hum Nutrition
- Best for men: Ritual
- Best prenatal: Perelel
- Best prepackaged: Persona Nutrition
- Best budget option: Nurish by Nature Made
- Best for accuracy: Viome
- Best for athletes: Gainful
How we chose the best personalized vitamin subscriptions
We connected with Trista Best, RD, of Balance One Supplements about the benefits of personalized vitamin subscriptions and what to look for. We used her tips to create some criteria to narrow down a list of the best personalized vitamin subscription services.
- A thorough assessment. “General multivitamins are designed for a general healthy population,” she says, “but with various diet patterns and health needs, most people can benefit from something more personalized.” So, the company you choose for your personalized vitamins should ask you about your health, habits, diet, and concerns so they can make truly helpful recommendations.
- Reputable manufacturing practices. The Food and Drug Administration (FDA) doesn’t regulate supplements as tightly as medications, so it’s important to be diligent about what you buy. Look for third-party testing from an org like U.S. Pharmacopeia (USP) or NSF, as well as a current good manufacturing practices (CGMPs) certification, which means the manufacturing facility meets FDA requirements.
- Vetted products only. We put every product we considered through a thorough vetting process that checks for unsupported health and disease claims, shady business practices, FDA/FTC warning letters, and lawsuits involving a company’s products. We also make sure the company is transparent about the ingredients it uses, doesn’t use any illegal ingredients, and provides dosage information. Only products that passed vetting made this list.
Only the Greatist: The 8 best personalized vitamin subscriptions
Best personalized daily vitamin packs
Care/of
- Price: $5 to $35 per product
- Products offered: multivitamins, letter vitamins, prenatal vitamins, minerals, herbs, probiotics, collagen powder, protein powder, electrolyte powder, and other specialty powders and formulas
- Recommendations from: online test
- Certifications: GMP-certified
Care/of is one of the most well known personalized vitamin services — and you’ve already heard of them if you’re a true crime podcast fan, because they’ve got that little corner of the market locked down tight.
The company’s personalized health quiz provides recommendations for supplements, and you’ll get a daily vitamin pack with your name on it — which, TBH, we love.
The brand also offers additions to a typical supplement routine, such as antioxidants, collagen powder, protein powder, electrolytes, and even creatine.
Care/of’s research library is robust, too, providing summaries on the existing research and traditional uses of herbs, nutrients, and other supplements. Best of all, anyone can access it on the website — no purchase necessary.
Reviewers are mostly pleased with the service, but some say shipping can be inconsistent. Others say they ended up with too many supplement pills to take in 1 day. Luckily, you have the final say in which supplements you order, so you can always remove any you don’t think are necessary.
Pros
- convenient daily packs
- wide variety of products
- manufactured in a GMP-certified facility
Cons
- can be expensive
- might involve taking a lot of supplements daily
- inconsistent shipping
- not third-party tested
Best personalized vitamin subscription for women
Hum Nutrition
- Price range: $10 to $60 per product
- Products offered: goal-based multivitamin formulas (support for hair/skin/nails, menopause, PMS, digestion, weight management, immunity, sleep, energy, stress/mood, heart/brain/bone health), prenatal vitamins, protein powder, superfood powder, dissolvable collagen tablets
- Recommendations from: online test
- Certifications: GMP-certified, third-party tested
Things that make us go Hum … personalized vitamins, access to your very own registered dietitian nutritionist (RDN), and punny vitamin names? Sign. Us. Up.
Hum Nutrition is a personalized vitamin subscription service that offers supplements to support all kinds of stuff, including prenatal nutrition, skin and hair, gut health, PMS, weight management, immune health, sleep, and mood.
All you need to do is take a quick quiz and you’ll get a list of recommended products. You’ll also get immediate access to an RDN to ask questions about Hum’s products and get supplement advice.
But what makes Hum the best choice for women? The brand offers female-specific formulas for all stages of life.
Rather than daily pill packs with separate nutrients, Hum recommends goal-specific formulas with fun names, like Private Party for vaginal health, Moody Bird for managing PMS symptoms, and Fan Club for menopause support.
Hum also provides a personalized health report with helpful insights about your quiz results. Keep in mind that the quiz isn’t all that extensive, so the health report isn’t going to provide you with any life-saving advice. But it’s still fun to learn about how your diet or lifestyle might be affecting your health.
Most of Hum’s formulas get amazing reviews. Peeps are especially big fans of Flatter Me, which has ingredients like digestive enzymes, peppermint, and ginger to support healthy digestion.
Pros
- wide selection of goal-based formulas for women
- access to an RDN
- 15% discount available for purchasing 3 months at a time
- third-party tested and manufactured in a GMP-certified facility
Cons
- expensive, bottles instead of daily packs
- need to spend $50+ to get free shipping
Best personalized vitamin subscription for men
Ritual
- Price range: $30 to $85 per product
- Products offered: multivitamins, protein powder, probiotics
- Recommendations from: N/A
- Certifications: GMP-certified, third-party tested
Ritual is another popular subscription vitamin service that you’ve prob seen all over the place. The company doesn’t offer custom-to-you options, but its products are customized based on sex, age, and life stage (like if you’re pregnant or postpartum).
We’re big fans of Ritual’s options for men. The brand has 18+ and 50+ multivites and protein powders, plus probiotics to support gut health.
The multivite doesn’t contain a ton of ingredients — just 10 ingredients that men might need more of, like vitamin D, vitamin A, and vitamin B12. But they do include omega-3s, which are fatty acids that help boost heart and brain health. The best part is that it’s all packed into just two capsules.
The protein powders are plant-based but have added essential amino acids to make a more complete protein.
Ritual gets great reviews from tons of folks, but some people don’t love the minty-flavored capsules or the fishy burps from the omega-3s.
Pros
- multivitamins, protein powders, and probiotics formulated for men (18+ and 50+)
- only 2 capsules per day
- manufactured in a GMP-compliant facility and third-party tested
- vegan, non-GMO, gluten-free, major allergen-free
Cons
- not customized to you
Best personalized prenatal vitamin
Perelel
- Price range: $18 to $48 per product
- Products offered: pre-conception vitamins, prenatal vitamins, postnatal vitamins, iron, probiotics, libido support, men’s multivitamin
- Recommendations from: date of conception
- Certifications: GMP-certified
Like Ritual, Perelel doesn’t offer custom-to-you vitamins and supplements, but it does offer a prenatal vitamin formulated to support you through conception, each trimester, and postpartum.
While each prenatal vitamin contains the same nutrients, each pack has extra capsules with vitamins and supps that provide added support, like vitamin B6 and ginger to reduce nausea in your first trimester.
To find out which pack you need, you’ll input your due date (or whether you’re TTC or postpartum). If you know you need extra iron or want probiotics to support gut health, you can add those on. There’s even a men’s multi that has added CoQ10, an antioxidant that might help improve sperm quality.
Pros
- prenatal and postnatal vitamins customized by trimester
- prenatal vites for men
- third-party tested and manufactured in a GMP-certified facility
- non-GMO, gluten-free, soy-free
Cons
- not customized to you
- 5 pills per day
Best personalized prepackaged vitamins
Persona
- Price: $10 to $83.99 per product
- Products offered: multivitamins, letter vitamins, minerals, prenatal vitamins, herbs, probiotics, collagen, CBD, and other specialty formulas
- Recommendations from: online test
- Certifications: GMP-compliant
Persona Nutrition is another popular vitamin subscription service that offers a whopping 85 unique vitamin supplements.
You can go one of two routes with Persona: Take a quiz and create your own custom vite packs or choose from the brand’s hella-easy premade packs.
There are a bunch of premade packs to pick from — like Women’s Ultra, Men’s Ultra, Glo Getter, Relax Adult, Immune Support, and Everyday Teen — so you can just grab and go (or, in this case, click and check out).
But wait — there’s more! Persona also provides paying members access to a dietitian or health coach for one-on-one consults.
However, according to reviewers, the company makes it very difficult to cancel your subscription. And the premade packs aren’t exactly cheap.
Pros
- offers easy prepackaged options
- huge variety of products
- daily vitamin packs
- manufactured in a GMP-compliant facility
- vegan and free of dairy, gluten, and major allergens
Cons
- difficult to cancel
- not third-party tested
Best budget personalized vitamin subscription
Nurish by Nature Made
- Price: $4 to $15 per product
- Products offered: multivitamins, letter vitamins, minerals, herbs, probiotics, and other specialty formulas
- Recommendations from: online test
- Certifications: USP-verified, GMP-certified
Nurish is a personalized vitamin service from Nature Made, a supplement company you’ve most likely seen on store shelves. Nurish offers personalized daily vitamin packs composed of Nature Made products.
Nature Made tends to be less expensive than some other vitamin brands, and you’ll see this reflected in Nurish prices. For example, its melatonin and L-theanine (for sleep support) is just $6 per month, and none of the products exceed $15 per month.
However, Nature Made’s formulations may be more likely than some others to contain fillers or additives, and its products contain some nutrients that aren’t as bioavailable as others.
For example, the brand uses cyanocobalamin (a form of vitamin B12), which, according to a 2017 review of studies, isn’t as bioavailable as other forms of B12 (like methylcobalamin).
Additionally, its prenatal vitamin contains folic acid, which research shows isn’t as bioavailable as other forms of folate, like 5-methyltetrahydrafolate (5-MTF) and folinic acid.
But still, a lot of the company’s products are USP-verified, which is basically the gold standard in the world of supplements. It means the products contain the ingredients and potencies that the brand says they do and that they don’t contain any harmful contaminants.
Plus, Nurish is making daily vitamin packs accessible for SOOOO many more people. You can get it!
Pros
- inexpensive
- daily vitamin packs
- third-party tested and USP-verified
- manufactured in a GMP-certified facility
Cons
- contains less bioavailable forms of some nutrients
Best custom personalized vitamin subscription
Viome
- Price: $59.95/month (stool test only), $199/month (stool + blood test)
- Products offered: vitamins, minerals, herbs, amino acids, food extracts, probiotics
- Recommendations from: blood and stool testing
- Certifications: third-party tested
Viome stands out from others on this list because, despite its higher price, it offers insights and recommendations based on more than a surface-level 5-minute online quiz. In fact, included with a Viome subscription is a blood test and a stool test.
You take these tests before receiving your supplements so that your first set can be totally customized to you, and then you repeat the test every 6 months so your formulation can be updated (and you can see your improvements).
The drawback? These Precision Supplements, as Viome calls them, come in daily sachets of eight pills per day, plus a probiotic and prebiotic powder. That’s a lot to swallow — literally. Regardless, subscribers love Viome and feel like it definitely makes a difference because it’s so individualized.
Pros
- highly custom with blood and stool testing
- regular retesting to update vitamins
- detailed reports
- third-party tested
Cons
- expensive
- 8 pills plus a powder pack daily
- can’t pick and choose which supplements you want
Best personalized vitamin subscription for athletes
Gainful
- Price: $26 to $45
- Products offered: protein powder, pre-workout, electrolytes, fiber, collagen, creatine
- Recommendations from: online test
- Certifications: GMP-compliant
If you’re looking for supplements to support your athletic endeavors (go you!), Gainful is where it’s at.
While the company doesn’t offer vitamin packs, it does provide personalized protein powders, pre-workout supplements, and electrolyte mixes to fuel your activity and help you recover, along with optional add-ons like creatine, fiber, and collagen.
Gainful considers your diet and goals when creating your formula — so someone’s who’s on keto and into weightlifting is gonna get a different blend than a vegan runner.
In addition to your personalized sport supplements, you’ll have access to one of the company’s dietitians for advice and support.
Reviewers love love love their Gainful products, but some say shipping can be on the slow side.
Pros
- custom sport supplements
- RDN access
- manufactured in a GMP-compliant facility
Cons
- slow shipping
- doesn’t supplement all nutrition needs
Side-by-side comparison
| Product | Price per product | Recommendation type | Product types | |
| Best daily packs | Care/of | $5–$35 | online test | multivitamins, letter vitamins, minerals, prenatal vitamins, herbs, probiotics, collagen powder, protein powder, electrolyte powder, other specialty powders and formulas |
| Best for women | Hum Nutrition | $10–$60 | online test | multivitamins, prenatal vitamins, protein powder, superfood powder, dissolvable collagen tablets |
| Best for men | Ritual | $30–$85 | N/A | multivitamins, protein powder, probiotics |
| Best prenatal | Perelel | $18–$48 | date of conception | pre-conception vitamins, prenatal vitamins, postnatal vitamins, iron, probiotics, libido support, men’s multivitamin |
| Best prepackaged | Persona | $10–$83.99 | online test | multivitamins, letter vitamins, minerals, prenatal vitamins, herbs, probiotics, collagen, CBD, and other specialty formulas |
| Best budget | Nurish by Nature Made | $4–$15 | online test | multivitamins, letter vitamins, minerals, herbs, probiotics, and other specialty formulas |
| Most customized | Viome | $59.95–$199 | blood and stool testing | vitamins, minerals, herbs, amino acids, food extracts, probiotics |
| Best for athletes | Gainful | $26–$45 | online test | protein powder, pre-workout, electrolytes, fiber, collagen, creatine |
Are personalized vitamins even worth it?
Not sure if a personalized vitamin subscription is right for you? Let’s take a look at the pros and cons of using ’em:
Pros
- supplements targeted to your needs and goals
- convenience of daily vitamin packs or auto-shipped orders
- access to health experts like dietitians and nurses through some services
Cons
- can be expensive
- might be difficult to cancel
- questionable accuracy of online tests
- may involve taking LOTS of pills on the daily
How to choose the best personalized vitamin subscription for you
OK, we know it’s important to choose companies that are certified by a third party, known for creating high quality products, and super transparent about their ingredients and process.
Here’s what else to consider when narrowing down your options:
- Type of assessment. Most companies have you take an online quiz to determine which nutrients you need, but a few use actual lab tests to find out what potential deficiencies you have and where you could use a boost. If that extra customization step is important to you, go for a brand like Viome.
- Access to experts. Some companies have dietitians or other medical professionals available to answer questions and provide personalized support. This isn’t absolutely necessary, but it can be a huge plus if you’re looking for help with a specific health concern like pregnancy or menopause.
- Your goals. These services have one thing in common (personalized supplements), but each takes a slightly different approach, and you may find that one is a better fit for your goals. For instance, Hum Nutrition is a good fit if you’ve got #HairGoals, because of their beauty approach, while Gainful is the best option for athletes.
- Price. Budget can definitely be a big concern with these services. Some, like Hum and Viome, can be on the pricier side, but Nurish is a less expensive option that could average out to $20 to $25 per month for some people (and still provide those bougie daily envelopes with your name on them).
Frequently asked questions
Are personalized vitamins worth it?
They definitely can be.
If you’re currently taking 3+ separate vitamins and supplements, it might make sense to switch to a personalized vitamin subscription.
It can be tough to stay stocked up on multiple vitamin/supplement products, and a personalized subscription will automatically stay on top of them for you. Plus, it’s a way to cut down on shipping costs and packaging.
A subscription also simplifies your daily routine — no more fussing with a pillbox or trying to store a bunch of bottles of vites.
Lastly, some brands offer access to dietitians to chat about nutrition and supplements, which is a huge value-add if you’re not currently working with a healthcare professional on your diet needs.
OTOH, personalized vitamin subscriptions can get pricey, are sometimes hard to cancel, and don’t always take your health history into consideration.
Can I customize a multivitamin?
Yup! Each brand does this a little differently, but almost every brand on our list offers multivitamins and ways to customize them.
If you want something really custom, consider the blood and stool testing option from Viome. Those packs are made just for you, based on your actual lab results.
Otherwise, brands like Persona, Care/Of, and Nurish by Nature Made offer premade multivitamins and custom add-ons based on your quiz results.
Who should use personalized vitamins?
According to Best, personalized vitamin subscriptions are particularly useful for people who don’t eat a “typical” diet. “For instance,” she says, “a plant-based dieter may need extra vitamin B12 and a non-heme (non-animal) iron supplement.”
While a newbie vegan may not be aware of this, most personalized vitamin services will catch it in the assessment and automatically recommend the supplements plant-based dieters usually need.
Do doctors recommend personalized vitamin subscriptions?
It really depends on the doctor or healthcare professional, and it may even be worth a convo with your personal doc if you have any concerns about personalized vitamins.
Most healthcare pros we know aren’t gonna turn their noses up at one of their patients taking steps to get healthier, and vitamins tend to be a pretty low risk addition. (But if you have ANY concerns, you should still speak with a healthcare professional before starting.)
How do companies determine what vitamins I need?
Most of the health assessments these companies use include questions from three key domains:
- Current health: age, weight, sleep habits, smoking, diet, exercise, pregnancy status, etc.
- Health goals: lose weight, maintain weight, gain weight, build muscle, etc.
- Health concerns: skin, sleep, mental clarity and focus, digestion, heart health, blood sugar, etc.
Based on your answers, you’ll get two to four recommendations that they think may be the most beneficial for you. Most of these services don’t target every little thing with their recommendations because they understand you probably don’t want to take 20 pills a day.
As an example, a pregnant woman will be recommended a prenatal vitamin, someone who reports struggling with sleep may receive melatonin, and someone on a strict vegan diet will likely be recommended a vitamin B12 supplement.
But these quick online quizzes have no way of knowing which nutrients your body is actually short on, so don’t take the recommendations you get from them as the absolute truth.
Services that include comprehensive testing, like Viome, can adjust your recommendations based on your blood nutrient levels or results of stool testing.
Can I get the same vitamins cheaper somewhere else?
Probably, TBH. And you’re totally allowed to take assessments from these companies and use the free reports they provide to go out and buy your own supplements based on their recommendations.
The drawback of this approach is that, while it may save money, you’ll lose the convenience of the subscription model (and you may not have access to some members-only perks, like one-on-one time with a dietitian). But you do you!
The bottom line
Personalized vitamin subscriptions can provide clarity on which supplements to take, and they offer the convenience of daily vitamin packs and automatic shipments. But you should take results from 5-minute online quizzes with a grain of salt. (We know — it’s hard when you grew up in the age of “Which Harry Potter character are you?”)
Regardless, many of these companies are reputable, offer solid products, and even provide support from health experts.
Our process and why you should trust us
This article was written by a registered dietitian nutritionist (RDN). We also consulted with a second RDN to get tips for choosing the best personalized vitamins. We used those tips to pick the products on our list.
Before writing about those products, we put them all through a thorough vetting process that checks for unsupported health and disease claims, shady business practices, FDA/FTC warning letters, and lawsuits involving a company’s products. We also made sure each company is transparent about the ingredients it uses, doesn’t use any illegal ingredients, and provides dosage information. Only products that passed vetting made this list.
After wrapping up our recommendations and tips, we sent this entire article to a third medical professional (in this case, Kathy W. Warwick, RD, CDE) for review.
So basically, you can feel good knowing that we put in the WORK to get you these recommendations.
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